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Events as a strategic marketing tool

紀錄類型:	書目-語言資料,印刷品 : 單行本
劃一題名:	Event als strategisch marketinginstrument.
作者:	GerritsenDorothé,
合作者:	VelthovenThomas van,
合作者:	RooijackersMargo,
合作者:	OlderenRonald van,
合作者:	MierloJacco van,
出版地:	Wallingford, Oxfordshire, UK
出版者:	CABI International;
出版年:	c2020
版本:	2nd ed.
面頁冊數:	xi, 244 p.chiefly col. ill. : 25 cm.;
標題:	Strategic planning. -
標題:	Special events - Management. -
標題:	Marketing. -
附註:	"Originally published in Dutch under the title Het event alsstrategisch marketing instrument by Dorothé Gerritsen and Ronald vanOlderen"--Title page verso
摘要註:	"An update to the popular first edition, providing an engaging resourcefor both students and professionals interested in Leisure, tourism andevents. Including a wealth of internationally relevant examples, it gives athorough insight into the way events can help reach strategic marketinggoals"--
ISBN:	978-1-78924-230-0pbk.

Events as a strategic marketing tool
Gerritsen, Dorothé

Events as a strategic marketing tool / Dorothé Gerritsen, Ronald vanOlderen, with the cooperation of: Jacco van Mierlo, Margo Rooijackers,Thomas van Velthoven - 2nd ed.. - Wallingford, Oxfordshire, UK : CABI International, c2020. - xi, 244 p. ; chiefly col. ill. ; 25 cm..
"Originally published in Dutch under the title Het event alsstrategisch marketing instrument by Dorothé Gerritsen and Ronald vanOlderen"--Title page versoThird statement of responsibility from title page verso..
Includes bibliographical references (p. 229-232) and index..
ISBN 978-1-78924-230-0
Strategic planning.Special events Marketing. -- Management.

Velthoven, Thomas van

Events as a strategic marketing tool
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200 1 $a Events as a strategic marketing tool $f Dorothé Gerritsen, Ronald vanOlderen, with the cooperation of: Jacco van Mierlo, Margo Rooijackers,Thomas van Velthoven
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215 1 $a xi, 244 p. $c chiefly col. ill. $d 25 cm.
300 $a "Originally published in Dutch under the title Het event alsstrategisch marketing instrument by Dorothé Gerritsen and Ronald vanOlderen"--Title page verso
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320 $a Includes bibliographical references (p. 229-232) and index.
330 0 $a "An update to the popular first edition, providing an engaging resourcefor both students and professionals interested in Leisure, tourism andevents. Including a wealth of internationally relevant examples, it gives athorough insight into the way events can help reach strategic marketinggoals"--
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701 1 $a Olderen $b Ronald van $3 370155
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