Record Type: |
Language materials, printed
: monographic
|
Title Information: |
a student guide to learning with case studies |
Author: |
BurnsLeslie Davis ... [et al.], |
Place of Publication: |
New York, NY |
Published: |
Fairchild Books, Bloomsbury Publishing Inc; |
Year of Publication: |
c2021 |
Description: |
xvi, 334 p. ill. : 26 cm.; |
Subject: |
Fashion - Case studies. - |
Subject: |
Clothing trade - Case studies. - |
Summary: |
"Fashion Business Cases: A Student Guide to Learning with Case Studiesallows students to apply what they are learning in the classroom toreal-life situations in the global fashion industry. Adapted from theBloomsbury Fashion Business Cases (BFBC) online resource, this text will aidinstructors in providing high-quality examples from scholars around theworld. A mix of introductory, intermediate, and advanced cases ensure thatstudents of all levels can develop the business, communication, andproblem-solving skills required of fashion industry professionals. Topicsrange from corporate social responsibility and sustainable fashion totransparent brand communication and cultural sensitivity. This book isdesigned to foster critical and ethical thinking as students enter thefashion industry"-- |
ISBN: |
978-1-5013-6299-6pbk. |