| 摘要註: |
"The importance of innovation has never been more obvious. Previously an optional extra, today it is critical for survival in an increasingly competitive marketplace. The banking and financial services industry is particularly vulnerable to disruption, and established players are often hampered by legacy systems and structures. There are several books available that outline the importance of innovation for businesses to defend and grow their market share. There are also lots of books about how to do innovation. However, these are generic and do not focus on a particular industry; moreover, they tend to be academic in style and tone, reducing their appeal to a business audience. While some include case studies, these are in addition to the text, rather than being the focus. There is a gap in the market for practical, authoritative guidance on what works, and what doesn't, when it comes to innovating and adapting to disruption in banking and financial services"--Provided by publisher. |