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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a casebook for reaching your socially responsible consumers through marketing science
其他作者:	BhattacharyyaJishnu ... [et al.],
出版地:	Boca Raton, FL
出版者:	Routledge;
出版年:	2022
面頁冊數:	xxxix, 900 p.ill. (some col.), col. map : 24 cm.;
標題:	Social responsibility of business - Case studies. -
標題:	Marketing - Case studies. -
ISBN:	978-0-367-55363-0bound
ISBN:	0-367-55363-5bound

Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science / edited by Jishnu Bhattacharyya ... [et al.] - Boca Raton, FL : Routledge, 2022. - xxxix, 900 p. ; ill. (some col.), col. map ; 24 cm..
Includes bibliographical references and index..
ISBN 978-0-367-55363-0ISBN 0-367-55363-5
Social responsibility of businessMarketing -- Case studies. -- Case studies.

Bhattacharyya, Jishnu ... [et al.]

Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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