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Kellogg on marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47354] Secondary Intellectual Responsibility:	KotlerPhilip,
[NT 47354] Secondary Intellectual Responsibility:	ChernevAlexander,
[NT 47351] Place of Publication:	Hoboken, N.J.
[NT 47263] Published:	Wiley;
[NT 47352] Year of Publication:	c2023
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	xiii, 417 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing. -
[NT 51398] Summary:	"An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (former CMO of United Airlines). Kellogg on Marketing, 3d edition, explains both the basics of marketing and digital marketing as well as hot new topics like marketing on platforms (such as Amazon and Facebook), and how marketing can drive positive social change. Core topics in the book that every marketer should know include branding, data-drive-marketing, marketing for business growth and marketing strategy"--Provided by publisher
[NT 50961] ISBN:	978-1-119-90624-7bound

Kellogg on marketing
Kellogg on marketing / edited by Alexander Chernev and Philip Kotler - 3rd ed.. - Hoboken, N.J. : Wiley, c2023. - xiii, 417 p. ; ill. ; 24 cm..
ISBN 978-1-119-90624-7
Marketing.

Kotler, Philip

Kellogg on marketing
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101 0 $a eng
102 $a us
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200 1 $a Kellogg on marketing $f edited by Alexander Chernev and Philip Kotler
205 $a 3rd ed.
210 $a Hoboken, N.J. $d c2023 $c Wiley
215 1 $a xiii, 417 p. $d 24 cm. $c ill.
330 $a "An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (former CMO of United Airlines). Kellogg on Marketing, 3d edition, explains both the basics of marketing and digital marketing as well as hot new topics like marketing on platforms (such as Amazon and Facebook), and how marketing can drive positive social change. Core topics in the book that every marketer should know include branding, data-drive-marketing, marketing for business growth and marketing strategy"--Provided by publisher
606 # $a Marketing. $3 21195
676 $a 658.8
702 1 $a Kotler $b Philip $4 edited $3 33382
702 1 $a Chernev $b Alexander $4 edited $3 423621
801 0 $a tw $b 嶺東科技大學圖書館

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