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Social media storms : empowering leadership beyond crisis management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	empowering leadership beyond crisis management
[NT 47261] Author:	RydénPernille ... [et al.],
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2021
[NT 47264] Description:	xii, 159 p.ill. : 24 cm.;
[NT 47266] Subject:	Communication in management. -
[NT 47266] Subject:	Internet marketing. -
[NT 47266] Subject:	Social media - Economic aspects -
[NT 51398] Summary:	"This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient, crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing"--Provided by publisher
[NT 50961] ISBN:	978-0-367-42527-2pbk.

Social media storms : empowering leadership beyond crisis management
Rydén, Pernille ... [et al.]

Social media storms : empowering leadership beyond crisis management / Pernille Rydén ... [et al.] - New York : Routledge, 2021. - xii, 159 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 978-0-367-42527-2
Communication in management.Internet marketing.Social media -- Economic aspects

Social media storms : empowering leadership beyond crisis management
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215 1 $a xii, 159 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index.
330 $a "This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient, crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing"--Provided by publisher
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700 0 $a Rydén $b Pernille ... [et al.] $3 426045
801 0 $a tw $b 嶺東科技大學圖書館