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Food design in Italy : product development and communication

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	product development and communication
作者:	BassiAlberto,
出版地:	Milan
出版者:	Mondadori Electa spa/Electa architettura;
出版年:	2015
面頁冊數:	271 p.ill. (some col.) : 24 cm.;
集叢名:	Design & grafica
標題:	Advertising - Food - Italy -
標題:	Product design - History - Italy -
標題:	Food - History - Italy -
標題:	Food industry and trade - History - Italy -
附註:	Italian edition also available
摘要註:	"An accessible introduction to the design of Italian food branding, packaging, advertising, and marketing, covering all of the most iconic Italian foods, from Nutella to Illy coffee. This fascinating book delves into the innovative and visually stimulating world of top Italian foods. As the renowned designer Ettore Sottsass once said, "Eating necessarily involves a creative process. In this sense it lies within the realm of the design profession." Eighty well-known Italian food products from the nineteenth century to the present day have been chosen and placed in broad historical contexts. The book tells the story of all the design phases of each item--from the initial conception of the idea to its shape, packaging, communication, and advertising. A range of visuals, including original projects drawings, posters, and magazine and television advertisements accompany informative text discussing the role of each brand and its impact on consumers' personal habits. Featuring a broad selection of products, such as as Parmiggiano Reggiano cheese, Illy coffee, Panettone Motta, Cirio tomatoes, Barilla pasta, San Pellegrino water, and Nutella, this book is perfect for advertising professionals, graphic designers, brand managers, product designers, and anyone with an interest in Italian food and design."--Amazon.com
ISBN:	9788891802682pbk.
ISBN:	8891802689pbk.
內容註:	Design and communication of the food product -- Traditonal Italian food artefacts -- The industrialization of traditional food products 1850-1920 -- The modern food product 1920-60 -- Design of the contemporary food product 1960-2000

Food design in Italy : product development and communication
Bassi, Alberto

Food design in Italy : product development and communication / Alberto Bassi - Milan : Mondadori Electa spa/Electa architettura, 2015. - 271 p. ; ill. (some col.) ; 24 cm.. - (Design & grafica ; 11).
Design and communication of the food product -- Traditonal Italian food artefacts -- The industrialization of traditional food products 1850-1920 -- The modern food product 1920-60 -- Design of the contemporary food product 1960-2000.
Italian edition also available.
Includes bibliographical references (p. 270).
ISBN 9788891802682ISBN 8891802689
AdvertisingProduct designFoodFood industry and trade -- Food -- History -- History -- History -- Italy -- Italy -- Italy -- Italy

Food design in Italy : product development and communication
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215 1 $a 271 p. $c ill. (some col.) $d 24 cm.
225 2 # $a Design & grafica $v 11
300 $a Italian edition also available
320 $a Includes bibliographical references (p. 270)
327 1 $a Design and communication of the food product -- Traditonal Italian food artefacts -- The industrialization of traditional food products 1850-1920 -- The modern food product 1920-60 -- Design of the contemporary food product 1960-2000
330 $a "An accessible introduction to the design of Italian food branding, packaging, advertising, and marketing, covering all of the most iconic Italian foods, from Nutella to Illy coffee. This fascinating book delves into the innovative and visually stimulating world of top Italian foods. As the renowned designer Ettore Sottsass once said, "Eating necessarily involves a creative process. In this sense it lies within the realm of the design profession." Eighty well-known Italian food products from the nineteenth century to the present day have been chosen and placed in broad historical contexts. The book tells the story of all the design phases of each item--from the initial conception of the idea to its shape, packaging, communication, and advertising. A range of visuals, including original projects drawings, posters, and magazine and television advertisements accompany informative text discussing the role of each brand and its impact on consumers' personal habits. Featuring a broad selection of products, such as as Parmiggiano Reggiano cheese, Illy coffee, Panettone Motta, Cirio tomatoes, Barilla pasta, San Pellegrino water, and Nutella, this book is perfect for advertising professionals, graphic designers, brand managers, product designers, and anyone with an interest in Italian food and design."--Amazon.com
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