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Craft beer design : the design, illustration and branding of contemporary breweries

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the design, illustration and branding of contemporary breweries
[NT 47354] Secondary Intellectual Responsibility:	MonradPeter,
[NT 47356] Secondary Intellectual Responsibility:	gestalten
[NT 47351] Place of Publication:	Berlin
[NT 47263] Published:	Gestalten;
[NT 47352] Year of Publication:	2022
[NT 47264] Description:	207 p.col. ill. : 27 cm.;
[NT 47266] Subject:	Beer labels - Design -
[NT 47266] Subject:	Advertising - Beverages -
[NT 47266] Subject:	Commercial art - Pictorial works -
[NT 47266] Subject:	Microbreweries -
[NT 47266] Subject:	Microbreweries - Marketing -
[NT 47266] Subject:	Branding (Marketing) -
[NT 51398] Summary:	The experience of craft beer is not just about what?s in the can, but what?s on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer
[NT 50961] ISBN:	978-3-96704-032-6bound
[NT 50961] ISBN:	3-96704-032-1bound

Craft beer design : the design, illustration and branding of contemporary breweries
Craft beer design : the design, illustration and branding of contemporary breweries / conceived by Peter Monrad ; edited and designed by gestalten - Berlin : Gestalten, 2022. - 207 p. ; col. ill. ; 27 cm..
Includes index..
ISBN 978-3-96704-032-6ISBN 3-96704-032-1
Beer labelsAdvertisingCommercial artMicrobreweriesMicrobreweriesBranding (Marketing) -- Design -- Beverages -- Pictorial works -- Marketing

Monrad, Peter

Craft beer design : the design, illustration and branding of contemporary breweries
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200 1 $a Craft beer design $e the design, illustration and branding of contemporary breweries $f conceived by Peter Monrad $g edited and designed by gestalten
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320 $a Includes index.
330 $a The experience of craft beer is not just about what?s in the can, but what?s on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer
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