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Global marketing management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	KeeganWarren J.,
[NT 47353] Alternative Intellectual Responsibility:	BrillElyse Arnow ,
[NT 47354] Secondary Intellectual Responsibility:	PuriSandeep ,
[NT 47351] Place of Publication:	Upper Saddle River, N.J.
[NT 47263] Published:	Prentice-Hall;
[NT 47352] Year of Publication:	c2014
[NT 50960] Edition:	8th ed.
[NT 47264] Description:	479 p.ill., maps : 26 cm.;
[NT 47298] Series:	Prentice Hall international series in marketing
[NT 47266] Subject:	Export marketing - Management. -
[NT 47266] Subject:	Export marketing - Management - Case studies. -
[NT 47265] Notes:	Includes bibliographical references and indexes.
[NT 50961] ISBN:	0-273-76868-9pbk.
[NT 50961] ISBN:	978-0-273-76868-5pbk.

Global marketing management
Keegan, Warren J.

Global marketing management / Warren J. Keegan with Elyse Arnow Brill ; international editions contributions by Sandeep Puri - 8th ed.. - Upper Saddle River, N.J. : Prentice-Hall, c2014. - 479 p. ; ill., maps ; 26 cm.. - (Prentice Hall international series in marketing).
Includes bibliographical references and indexes.International edition..
ISBN 0-273-76868-9ISBN 978-0-273-76868-5
Export marketing - Management.Export marketing - Management - Case studies.

Brill, Elyse Arnow

Puri, Sandeep

Global marketing management
LDR:00686nam2 2200181 450 001 354064
010 1 $a 0-273-76868-9 $b pbk. $d NT$1200
010 1 $a 978-0-273-76868-5 $b pbk. $d NT$1200
100 $a 20241004d2014 m y0engy01 b
101 0 $a eng
200 0 $a Global marketing management $f Warren J. Keegan with Elyse Arnow Brill $g international editions contributions by Sandeep Puri
205 $a 8th ed.
210 $a Upper Saddle River, N.J. $d c2014 $c Prentice-Hall
215 1 $a 479 p. $c ill., maps $d 26 cm.
225 0 # $a Prentice Hall international series in marketing
300 $a Includes bibliographical references and indexes.
300 $a International edition.
606 # 1 $a Export marketing - Management. $3 9297
606 # 1 $a Export marketing - Management - Case studies. $3 21224
676 $a 658.848
700 1 $a Keegan $b Warren J. $3 21223
701 0 $a Brill $b Elyse Arnow $3 429376
702 0 $a Puri $b Sandeep $4 international editions contributions $3 429377
801 0 $b 嶺東科技大學圖書館 $a tw

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