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The new marketing research systems : how to use strategic database information for better marketing decisions

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to use strategic database information for better marketing decisions
[NT 47261] Author:	CurryDavid J.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	c1993
[NT 47264] Description:	xxvii, 397p.26cm.;
[NT 47266] Subject:	Marketing research - Statistical methods. -
[NT 47265] Notes:	Includes index
[NT 50961] ISBN:	0-471-53058-1bound

The new marketing research systems : how to use strategic database information for better marketing decisions
Curry, David J.

The new marketing research systems : how to use strategic database information for better marketing decisions / David J. Curry - New York : John Wiley & Sons, c1993. - xxvii, 397p. ; 26cm..
Includes index.
ISBN 0-471-53058-1
Marketing research - Statistical methods.

The new marketing research systems : how to use strategic database information for better marketing decisions
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