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Strategic marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	CravensDavid W.,
[NT 47351] Place of Publication:	Homewood
[NT 47263] Published:	Irwin;
[NT 47352] Year of Publication:	c1991
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	xxvii, 833p.24cm.;
[NT 47298] Series:	The Irwin series in marketing.
[NT 47266] Subject:	Marketing - Management. -
[NT 47266] Subject:	Marketing - Decision making. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0-256-08793-8bound

Strategic marketing
Cravens, David W.

Strategic marketing / David W. Cravens - 3rd ed.. - Homewood : Irwin, c1991. - xxvii, 833p. ; 24cm.. - (The Irwin series in marketing.).
Includes index..
ISBN 0-256-08793-8
Marketing - Management.Marketing - Decision making.

Strategic marketing
LDR:00459nam0 2200169 450 001 60488
009 00001749
010 1 $a 0-256-08793-8 $b bound $d NT＄640
100 $a 20100306d1991 y0engy09 e
101 0 $a eng
200 0 $a Strategic marketing $f David W. Cravens
205 $a 3rd ed.
210 $a Homewood $d c1991 $c Irwin
215 1 $a xxvii, 833p. $d 24cm.
225 $a The Irwin series in marketing.
300 $a Includes index.
606 1 $a Marketing - Management. $3 33381
606 1 $a Marketing - Decision making. $3 52813
676 $a 658.802
700 1 $a Cravens $b David W. $3 52812
801 0 $b 嶺東科技大學圖書館

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