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Global marketing management : a strategic perspective

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a strategic perspective
作者:	ToyneBrian,
合作者:	WaltersPeter G. P.,
出版地:	Boston
出版者:	Allyn and Bacon;
出版年:	c1993
版本:	2nd ed.
面頁冊數:	xxvi, 734p.ill. : 24cm.;
標題:	International business enterprises - Management. -
標題:	Export marketing - Management. -
附註:	Includes bibliographical referencesand index.
ISBN:	0-205-13643-5pbk.

Global marketing management : a strategic perspective
Toyne, Brian

Global marketing management : a strategic perspective / Brian Toyne, Peter G. P. Walters - 2nd ed.. - Boston : Allyn and Bacon, c1993. - xxvi, 734p. ; ill. ; 24cm..
Includes bibliographical referencesand index..
ISBN 0-205-13643-5
International business enterprises - Management.Export marketing - Management.

Walters, Peter G. P.

Global marketing management : a strategic perspective
LDR:00469nam0 2200145 450 001 60497
010 1 $a 0-205-13643-5 $b pbk. $d NT$468
100 $a 20100306d1993 y0engy09 e
101 0 $a eng
200 0 $a Global marketing management $e a strategic perspective $f Brian Toyne, Peter G. P. Walters
205 $a 2nd ed.
210 $a Boston $d c1993 $c Allyn and Bacon
215 1 $a xxvi, 734p. $c ill. $d 24cm.
300 $a Includes bibliographical referencesand index.
606 # 1 $a International business enterprises - Management. $3 52578
606 # 1 $a Export marketing - Management. $3 9297
676 $a 658.84
700 1 $a Toyne $b Brian $3 52868
701 1 $a Walters $b Peter G. P. $3 52869
801 0 $b 嶺東科技大學圖書館

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