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Global marketing management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	KeeganWarren J.,
[NT 47351] Place of Publication:	Upper Saddle River, N.J.
[NT 47263] Published:	Prentice-Hall;
[NT 47352] Year of Publication:	c1989
[NT 50960] Edition:	4th ed.
[NT 47264] Description:	xvi, 783p.ill. : 24cm.;
[NT 47266] Subject:	Export marketing - Management - Case studies. -
[NT 47266] Subject:	Export marketing - Management. -
[NT 47265] Notes:	Rev. ed. of : Multinational marketingmanagement 3rd ed. c1984
[NT 50961] ISBN:	0-13-357260-9bound

Global marketing management
Keegan, Warren J.

Global marketing management / Warren J. Keegan - 4th ed.. - Upper Saddle River, N.J. : Prentice-Hall, c1989. - xvi, 783p. ; ill. ; 24cm..
Rev. ed. of : Multinational marketingmanagement 3rd ed. c1984Includes bibliographies and indexes..
ISBN 0-13-357260-9
Export marketing - Management - Case studies.Export marketing - Management.

Global marketing management
LDR:00539nam0 2200169 450 001 60503
009 00000798
010 1 $a 0-13-357260-9 $b bound $d NT＄496
100 $a 20100306d1989 y0engy09 e
101 0 $a eng
200 0 $a Global marketing management $f Warren J. Keegan
205 $a 4th ed.
210 $a Upper Saddle River, N.J. $d c1989 $c Prentice-Hall
215 1 $a xvi, 783p. $c ill. $d 24cm.
300 $a Rev. ed. of : Multinational marketingmanagement 3rd ed. c1984
300 $a Includes bibliographies and indexes.
606 1 $a Export marketing - Management - Case studies. $3 21224
606 1 $a Export marketing - Management. $3 9297
676 $a 658.848
700 1 $a Keegan $b Warren J. $3 21223
801 0 $b 嶺東科技大學圖書館

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