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Commodity advertising : the economics and measurement of generic programs

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the economics and measurement of generic programs
作者:	ForkerOlan D.,
合作者:	WardRcnald W.,
出版地:	New York
出版者:	Lexington Books;
出版年:	c1993
面頁冊數:	x, 294p.ill. : 26cm.;
標題:	Advertising - Food - United States - Case studies. -
標題:	Advertising - Brand name products - United States. -
標題:	Generic products - United States. -
標題:	Advertising - Food - United States. -
附註:	Includes bibliographical references(p.275-285) and index.
ISBN:	0-02-910405-Xbound

Commodity advertising : the economics and measurement of generic programs
Forker, Olan D.

Commodity advertising : the economics and measurement of generic programs / Olan D. Forker, Rcnald W. Ward - New York : Lexington Books, c1993. - x, 294p. ; ill. ; 26cm..
Includes bibliographical references(p.275-285) and index..
ISBN 0-02-910405-X
Advertising - Food - United States - Case studies.Advertising - Brand name products - United States.Generic products - United States.Advertising - Food - United States.

Ward, Rcnald W.

Commodity advertising : the economics and measurement of generic programs
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200 0 $a Commodity advertising $e the economics and measurement of generic programs $f Olan D. Forker, Rcnald W. Ward
210 $a New York $d c1993 $c Lexington Books
215 1 $a x, 294p. $c ill. $d 26cm.
300 $a Includes bibliographical references(p.275-285) and index.
606 # 1 $a Advertising - Food - United States - Case studies. $3 52888
606 # 1 $a Advertising - Brand name products - United States. $3 52887
606 # 1 $a Generic products - United States. $3 52886
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700 1 $a Forker $b Olan D. $3 52883
701 1 $a Ward $b Rcnald W. $3 52884
801 0 $b 嶺東科技大學圖書館

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