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Fundamentals of marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	StantonWilliam J.,
[NT 47353] Alternative Intellectual Responsibility:	WalkerBruce J.,
[NT 47353] Alternative Intellectual Responsibility:	EtzelMichael J.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c1991
[NT 50960] Edition:	9th ed.
[NT 47264] Description:	xxxiii, 668p.col. ill. , col. por : 26cm.;
標題:	Marketing. -
附註:	International edition.
ISBN:	0-07-060952-7pbk.
ISBN:	0-07-100941-8pbk.

Fundamentals of marketing
Stanton, William J.

Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker - 9th ed.. - New York : McGraw-Hill, c1991. - xxxiii, 668p. ; col. ill. , col. por ; 26cm..
International edition.Includes index..
ISBN 0-07-060952-7ISBN 0-07-100941-8
Marketing.

Walker, Bruce J.

Fundamentals of marketing
LDR:00519nam 2200169 450 001 78980
010 1 $a 0-07-060952-7 $b pbk.
010 1 $a 0-07-100941-8 $b pbk.
100 $a 20100306 1991 0chiy09 e
101 0 $a eng
200 0 $a Fundamentals of marketing $f William J. Stanton, Michael J. Etzel, Bruce J. Walker
205 $a 9th ed.
210 $a New York $d c1991 $c McGraw-Hill
215 1 $a xxxiii, 668p. $c col. ill. , col. por $d 26cm.
300 $a International edition.
300 $a Includes index.
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Stanton $b William J. $3 52806
701 1 $a Walker $b Bruce J. $3 52807
701 1 $a Etzel $b Michael J. $3 33421
801 0 $b 嶺東科技大學圖書館

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