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Advertising : principles and practice

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	principles and practice
[NT 47261] Author:	WellsWilliam,
[NT 47353] Alternative Intellectual Responsibility:	BurnettJohn,
[NT 47353] Alternative Intellectual Responsibility:	MoriartySandra,
[NT 47351] Place of Publication:	Englewood Cliffs, N. J.
[NT 47263] Published:	Prentice Hall;
[NT 47352] Year of Publication:	c1992
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xxv, 692,[40]p.col. ill., col. port : 29cm.;
[NT 47266] Subject:	Advertising. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0-13-016205-1bound

Advertising : principles and practice
Wells, William

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty - 2nd ed.. - Englewood Cliffs, N. J. : Prentice Hall, c1992. - xxv, 692,[40]p. ; col. ill., col. port ; 29cm..
Includes index..
ISBN 0-13-016205-1
Advertising.

Burnett, John

Advertising : principles and practice
LDR:00464nam 2200145 450 001 79014
010 1 $a 0-13-016205-1 $b bound
100 $a 20100306 1992 0chiy09 e
101 0 $a eng
200 0 $a Advertising $e principles and practice $f William Wells, John Burnett, Sandra Moriarty
205 $a 2nd ed.
210 $a Englewood Cliffs, N. J. $d c1992 $c Prentice Hall
215 1 $a xxv, 692,[40]p. $c col. ill., col. port $d 29cm.
300 $a Includes index.
606 # 1 $a Advertising. $3 33380
676 $a 659.1
700 1 $a Wells $b William $3 70850
701 1 $a Burnett $b John $3 70851
701 1 $a Moriarty $b Sandra $3 52824
801 0 $b 嶺東科技大學圖書館

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