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Business marketing management : an organizational approach; text and cases

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	an organizational approach
作者:	HaasRobert W.,
出版地:	Boston
出版者:	PWS-KENT Pub Co.;
出版年:	c1992
版本:	5th ed.
面頁冊數:	xi, 899p.ill. : 24cm.;
集叢名:	The kent series in marketing.
標題:	Industrial marketing - Management. -
標題:	Industrial marketing - Management - Case studies. -
附註:	Rev. ed. of : Industrial marketingmanagement. c1989.
ISBN:	0-534-92976-1bound

Business marketing management : an organizational approach; text and cases
Haas, Robert W.

Business marketing management : an organizational approach / Robert W. Haas - 5th ed.. - Boston : PWS-KENT Pub Co., c1992. - xi, 899p. ; ill. ; 24cm.. - (The kent series in marketing.).
Rev. ed. of : Industrial marketingmanagement. c1989.Includes bibliographical references and indexes..
ISBN 0-534-92976-1
Industrial marketing - Management.Industrial marketing - Management - Case studies.

Business marketing management : an organizational approach; text and cases
LDR:00613nam 2200181 450 001 85162
009 00063565
010 1 $a 0-534-92976-1 $b bound $d NT＄612.0
100 $a 20100306 1992 0chiy09 e
101 0 $a eng
200 0 $a Business marketing management $e an organizational approach $e text and cases $f Robert W. Haas
205 $a 5th ed.
210 $a Boston $d c1992 $c PWS-KENT Pub Co.
215 1 $a xi, 899p. $c ill. $d 24cm.
225 $a The kent series in marketing.
300 $a Rev. ed. of : Industrial marketingmanagement. c1989.
300 $a Includes bibliographical references and indexes.
606 1 $a Industrial marketing - Management. $3 70814
606 1 $a Industrial marketing - Management - Case studies. $3 77485
676 $a 658.8
700 1 $a Haas $b Robert W. $3 70813
801 0 $b 嶺東科技大學圖書館

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