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Modern marketing theory : critical issues in the philosophy of marketing science

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	critical issues in the philosophy of marketing science
作者:	HuntShelby D.,
出版地:	Cincinnati, Ohio
出版者:	South-Western Pub. Co.;
出版年:	c1991
面頁冊數:	x, 499p.ill. : 24cm.;
標題:	Marketing. -
標題:	Marketing research. -
標題:	Philosophy, Modern. -
標題:	Positivism. -
附註:	Includes bibliographical references (p.449-482) and indexes.
ISBN:	0-538-81221-4bound

Modern marketing theory : critical issues in the philosophy of marketing science
Hunt, Shelby D.

Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt - Cincinnati, Ohio : South-Western Pub. Co., c1991. - x, 499p. ; ill. ; 24cm..
Includes bibliographical references (p.449-482) and indexes..
ISBN 0-538-81221-4
Marketing.Marketing research.Philosophy, Modern.Positivism.

Modern marketing theory : critical issues in the philosophy of marketing science
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