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Marketing strategy : a customer-driven approach

紀錄類型:	書目-語言資料,印刷品 : 單行本
[NT 47348] Title Information:	a customer-driven approach
[NT 47261] Author:	SchnaarsSteven P.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Free Press;
[NT 47352] Year of Publication:	c1991
[NT 47264] Description:	xvi, 319p.ill. : 25cm.;
[NT 47266] Subject:	Marketing - Management. -
[NT 47266] Subject:	Strategic planning. -
[NT 47266] Subject:	Competition. -
[NT 47265] Notes:	Includes bibliographical references and indexes.
[NT 50961] ISBN:	0-02-927953-4bound

Marketing strategy : a customer-driven approach
Schnaars, Steven P.

Marketing strategy : a customer-driven approach / Steven P. Schnaars - New York : Free Press, c1991. - xvi, 319p. ; ill. ; 25cm..
Includes bibliographical references and indexes..
ISBN 0-02-927953-4
Marketing - Management.Strategic planning.Competition.

Marketing strategy : a customer-driven approach
LDR:00456nam 2200145 450 001 85166
009 00063555
010 1 $a 0-02-927953-4 $b bound $d NT＄585.0
100 $a 20100306 1991 0chiy09 e
101 0 $a eng
200 0 $a Marketing strategy $e a customer-driven approach $f Steven P. Schnaars
210 $a New York $d c1991 $c Free Press
215 1 $a xvi, 319p. $c ill. $d 25cm.
300 $a Includes bibliographical references and indexes.
606 1 $a Marketing - Management. $3 33381
606 1 $a Strategic planning. $3 61381
606 1 $a Competition. $3 61336
676 $a 658.802
700 1 $a Schnaars $b Steven P. $3 77491
801 0 $b 嶺東科技大學圖書館

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