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Marketing : an introduction

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	an introduction
[NT 47261] Author:	KotlerPhilip,
[NT 47353] Alternative Intellectual Responsibility:	ArmstrongGary,
[NT 47351] Place of Publication:	Englewood Cliffs, N. J.
[NT 47263] Published:	Prentice-Hall;
[NT 47352] Year of Publication:	1987
[NT 47264] Description:	xxi, 595p.col. ill. : 26cm.;
[NT 47266] Subject:	Marketing. -
[NT 47266] Subject:	Marketing - Management. -
[NT 47265] Notes:	" Portions of this book firstappeared in principles of marketing,3rd ed. "--T. p. verso.
[NT 50961] ISBN:	0-13-557745-4bound

Marketing : an introduction
Kotler, Philip

Marketing : an introduction / Philip Kotler, Gary Armstrong - Englewood Cliffs, N. J. : Prentice-Hall, 1987. - xxi, 595p. ; col. ill. ; 26cm..
" Portions of this book firstappeared in principles of marketing,3rd ed. "--T. p. verso.Includes bibliographical referencesand index..
ISBN 0-13-557745-4
Marketing.Marketing - Management.

Armstrong, Gary

Marketing : an introduction
LDR:00541nam 2200145 450 001 89972
010 1 $a 0-13-557745-4 $b bound $d NT$540
100 $a 20100306 1987 0chiy09 e
101 0 $a eng
200 0 $a Marketing $e an introduction $f Philip Kotler, Gary Armstrong
210 $a Englewood Cliffs, N. J. $d 1987 $c Prentice-Hall
215 1 $a xxi, 595p. $c col. ill. $d 26cm.
300 $a " Portions of this book firstappeared in principles of marketing,3rd ed. "--T. p. verso.
300 $a Includes bibliographical referencesand index.
606 # 1 $a Marketing. $3 21195
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.8
700 1 $a Kotler $b Philip $3 33382
701 1 $a Armstrong $b Gary $3 52827
801 0 $b 嶺東科技大學圖書館

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