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Brandmaps : the competitive marketing strategy game

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the competitive marketing strategy game
[NT 47261] Author:	ChapmanRandall G.,
[NT 47351] Place of Publication:	Upper Saddle River, N. J.
[NT 47263] Published:	Prentice Hall;
[NT 47352] Year of Publication:	c1997
[NT 50960] Edition:	4th ed.
[NT 47264] Description:	xv, 196p.ill. : 28cm.;
[NT 47266] Subject:	Marketing - Computer simulation. -
[NT 47266] Subject:	Product management - Computer simulation. -
[NT 47266] Subject:	Marketing - Computer programs. -
[NT 47266] Subject:	Product management - Computer programs. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0-13-597451-8pbk.

Brandmaps : the competitive marketing strategy game
Chapman, Randall G.

Brandmaps : the competitive marketing strategy game / Randall G. Chapman - 4th ed.. - Upper Saddle River, N. J. : Prentice Hall, c1997. - xv, 196p. ; ill. ; 28cm..
Includes index..
ISBN 0-13-597451-8
Marketing - Computer simulation.Product management - Computer simulation.Marketing - Computer programs.Product management - Computer programs.

Brandmaps : the competitive marketing strategy game
LDR:00469nam 2200157 450 001 89980
009 00070587
010 1 $a 0-13-597451-8 $b pbk. $d NT＄612.0
100 $a 20100306 1997 0chiy09 e
101 0 $a eng
200 0 $a Brandmaps $e the competitive marketing strategy game $f Randall G. Chapman
205 $a 4th ed.
210 $a Upper Saddle River, N. J. $d c1997 $c Prentice Hall
215 1 $a xv, 196p. $c ill. $d 28cm.
300 $a Includes index.
606 1 $a Marketing - Computer simulation. $3 82462
606 1 $a Product management - Computer simulation. $3 82463
606 1 $a Marketing - Computer programs. $3 82464
606 1 $a Product management - Computer programs. $3 82465
676 $a 658.800285
700 1 $a Chapman $b Randall G. $3 82461
801 0 $b 嶺東科技大學圖書館

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