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Applications in basic marketing : clippings from the popular business press

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	clippings from the popular business press
[NT 47261] Author:	PerreaultWilliam D.,
[NT 47353] Alternative Intellectual Responsibility:	McCarthyE. Jerome,
[NT 47351] Place of Publication:	Boston, Mass.
[NT 47263] Published:	Irwin;
[NT 47352] Year of Publication:	c1998
[NT 50960] Edition:	1997-1997 ed.
[NT 47264] Description:	vii, 227p.ill. : 26cm.;
[NT 47266] Subject:	Marketing - Periodicals. -
[NT 47266] Subject:	Marketing - Management - Periodicals. -
[NT 47265] Notes:	Editors : 1990- E. Jerome McCarthyand william D. Perreault, Jr.
[NT 51400] Note:	Annual.
[NT 50961] ISBN:	0-256-27055-4pbk.

Applications in basic marketing : clippings from the popular business press
Perreault, William D.

Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy - 1997-1997 ed.. - Boston, Mass. : Irwin, c1998. - vii, 227p. ; ill. ; 26cm..
Editors : 1990- E. Jerome McCarthyand william D. Perreault, Jr.Includes bibliographical references." Clippings from the popular businesspress. " Companion vol. to : McCarthy,E. Jerome(Edmund Jerome). Basicmarketing ; and : McCarthy, E. Jerome(Edmond Jerome). Essentials ofmarketing..
ISBN 0-256-27055-4
Marketing - Periodicals.Marketing - Management - Periodicals.

McCarthy, E. Jerome

Applications in basic marketing : clippings from the popular business press
LDR:00800nam 2200181 450 001 89981
010 1 $a 0-256-27055-4 $b pbk.
100 $a 20100306 1998 0chiy09 e
101 0 $a eng
200 0 $a Applications in basic marketing $e clippings from the popular business press $f William D. Perreault, E. Jerome McCarthy
205 $a 1997-1997 ed.
210 $a Boston, Mass. $d c1998 $c Irwin
215 1 $a vii, 227p. $c ill. $d 26cm.
300 $a Editors : 1990- E. Jerome McCarthyand william D. Perreault, Jr.
300 $a Includes bibliographical references.
300 $a " Clippings from the popular businesspress. " Companion vol. to : McCarthy,E. Jerome(Edmund Jerome). Basicmarketing ; and : McCarthy, E. Jerome(Edmond Jerome). Essentials ofmarketing.
326 $a Annual.
606 # 1 $a Marketing - Periodicals. $3 82481
606 # 1 $a Marketing - Management - Periodicals. $3 82482
676 $a 658.8005
700 1 $a Perreault $b William D. $3 33353
701 1 $a McCarthy $b E. Jerome $3 33352
801 0 $b 嶺東科技大學圖書館

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