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Marketing decision making : concepts and strategy

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	concepts and strategy
作者:	CravensDavid W.,
合作者:	HillsGerald E.,
合作者:	WoodruffRobert B.,
出版地:	Homewood, Ill.
出版者:	R. D. Irwin;
出版年:	c1976
面頁冊數:	xviii, 781p.ill. : 24cm.;
標題:	Decision - making in marketing. -
標題:	Marketing - Management. -
標題:	Marketing. -
附註:	Includes bibliographical referencesand index.
ISBN:	0-256-01799-9bound

Marketing decision making : concepts and strategy
Cravens, David W.

Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff - Homewood, Ill. : R. D. Irwin, c1976. - xviii, 781p. ; ill. ; 24cm..
Includes bibliographical referencesand index..
ISBN 0-256-01799-9
Decision - making in marketing.Marketing - Management.Marketing.

Hills, Gerald E.

Marketing decision making : concepts and strategy
LDR:00465nam 2200133 450 001 89988
010 1 $a 0-256-01799-9 $b bound
100 $a 20100306 1976 0chiy09 e
101 0 $a eng
200 0 $a Marketing decision making $e concepts and strategy $f David W. Cravens, Gerald E. Hills, Robert B. Woodruff
210 $a Homewood, Ill. $d c1976 $c R. D. Irwin
215 1 $a xviii, 781p. $c ill. $d 24cm.
300 $a Includes bibliographical referencesand index.
606 # 1 $a Decision - making in marketing. $3 82494
606 # 1 $a Marketing - Management. $3 33381
606 # 1 $a Marketing. $3 21195
676 $a 658.802
700 1 $a Cravens $b David W. $3 52812
701 1 $a Hills $b Gerald E. $3 82492
701 1 $a Woodruff $b Robert B. $3 82493
801 0 $b 嶺東科技大學圖書館

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