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Understanding marketing : study guide for marketing; basic concepts and decisions, 3rd ed.

Understanding marketing : study guide for marketing; basic concepts and decisions, 3rd ed.
Pride, William M.

Understanding marketing : study guide for marketing / William M. Pride, O. C. Ferrell - Boston : Houghton Mifflin, c1983. - ix, 284p. ; 28cm..
ISBN 0-395-32634-6
Marketing - Study guides.

Ferrell, O. C.

Understanding marketing : study guide for marketing; basic concepts and decisions, 3rd ed.
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