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Business marketing management : a strategic view of industrial and organizational markets

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a strategic view of industrial and organizational markets
作者:	HuttMichael D.,
合作者:	SpehThomas W.,
出版地:	Fort Worth, Tex.
出版者:	Dryden Press;
出版年:	c1995
版本:	5th ed.
面頁冊數:	xxvi, 757p.ill. : 25cm.;
標題:	Industrial marketing - Management - Case studies. -
附註:	Includes indexes.
ISBN:	0-03-015083-3pbk.

Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh - 5th ed.. - Fort Worth, Tex. : Dryden Press, c1995. - xxvi, 757p. ; ill. ; 25cm..
Includes indexes..
ISBN 0-03-015083-3
Industrial marketing - Management - Case studies.

Speh, Thomas W.

Business marketing management : a strategic view of industrial and organizational markets
LDR:00487nam 2200145 450 001 90007
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100 $a 20100306 1995 0chiy09 e
101 0 $a eng
200 0 $a Business marketing management $e a strategic view of industrial and organizational markets $f Michael D. Hutt, Thomas W. Speh
205 $a 5th ed.
210 $a Fort Worth, Tex. $d c1995 $c Dryden Press
215 1 $a xxvi, 757p. $c ill. $d 25cm.
300 $a Includes indexes.
606 # 1 $a Industrial marketing - Management - Case studies. $3 77485
676 $a 658.804
700 1 $a Hutt $b Michael D. $3 82471
701 1 $a Speh $b Thomas W. $3 82472
801 0 $b 嶺東科技大學圖書館