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Sales promotion management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	QuelchJohn A.,
[NT 47351] Place of Publication:	Englewood Cliffs, N. J.
[NT 47263] Published:	Prentice-Hall;
[NT 47352] Year of Publication:	c1989
[NT 47264] Description:	xi, 350p.ill. : 24cm.;
[NT 47298] Series:	Prentice-Hall series in marketing.
[NT 47266] Subject:	Sales promotion--Case studies. -
[NT 47266] Subject:	Sales management--Case studies. -
[NT 47265] Notes:	Prentice-Hall international editions.
[NT 50961] ISBN:	0-13-787805-2pbk.

Sales promotion management
Quelch, John A.

Sales promotion management / John A. Quelch - Englewood Cliffs, N. J. : Prentice-Hall, c1989. - xi, 350p. ; ill. ; 24cm.. - (Prentice-Hall series in marketing.).
Prentice-Hall international editions.Includes bibliographical references..
ISBN 0-13-787805-2
Sales promotion--Case studies.Sales management--Case studies.

Sales promotion management
LDR:00537nam 2200169 450 001 90016
009 00069093
010 1 $a 0-13-787805-2 $b pbk. $d NT＄390.0
100 $a 20100306 1989 0chiy09 e
101 0 $a eng
200 0 $a Sales promotion management $f John A. Quelch
210 $a Englewood Cliffs, N. J. $d c1989 $c Prentice-Hall
215 1 $a xi, 350p. $c ill. $d 24cm.
225 $a Prentice-Hall series in marketing.
300 $a Prentice-Hall international editions.
300 $a Includes bibliographical references.
606 1 $a Sales promotion--Case studies. $3 82525
606 1 $a Sales management--Case studies. $3 82526
676 $a 658.82
700 1 $a Quelch $b John A. $3 82524
801 0 $b 嶺東科技大學圖書館

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