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Global marketing management : cases and readings

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	cases and readings
[NT 47261] Author:	BuzzellRobert D.,
[NT 47353] Alternative Intellectual Responsibility:	QuelchJohn A.,
[NT 47353] Alternative Intellectual Responsibility:	BartlettChristopher A.,
[NT 47351] Place of Publication:	Reading, Mass.
[NT 47263] Published:	Addison-Wesley Pub. Co.;
[NT 47352] Year of Publication:	c1995
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	x, 686p.ill. : 24cm.;
[NT 47266] Subject:	Export marketing - Management. -
[NT 47266] Subject:	Export marketing - Management - Case studies. -
[NT 47265] Notes:	Includes bibliographical references.
[NT 50961] ISBN:	0-201-53972-1pbk.

Global marketing management : cases and readings
Buzzell, Robert D.

Global marketing management : cases and readings / Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett - 3rd ed.. - Reading, Mass. : Addison-Wesley Pub. Co., c1995. - x, 686p. ; ill. ; 24cm..
Includes bibliographical references..
ISBN 0-201-53972-1
Export marketing - Management.Export marketing - Management - Case studies.

Quelch, John A.

Global marketing management : cases and readings
LDR:00487nam 2200145 450 001 90051
010 1 $a 0-201-53972-1 $b pbk. $d NT$540
100 $a 20100306 1995 0chiy09 e
101 0 $a eng
200 0 $a Global marketing management $e cases and readings $f Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
205 $a 3rd ed.
210 $a Reading, Mass. $d c1995 $c Addison-Wesley Pub. Co.
215 1 $a x, 686p. $c ill. $d 24cm.
300 $a Includes bibliographical references.
606 # 1 $a Export marketing - Management. $3 9297
606 # 1 $a Export marketing - Management - Case studies. $3 21224
676 $a 658.848
700 1 $a Buzzell $b Robert D. $3 82571
701 1 $a Quelch $b John A. $3 82524
701 1 $a Bartlett $b Christopher A. $3 82572
801 0 $b 嶺東科技大學圖書館

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