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Cases in advertising and communications management

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	GreyserStephen A.,
合作者:	KoppRobert J.,
出版地:	Englewood Cliffs, N. J.
出版者:	Prentice-Hall;
出版年:	1992
版本:	3rd ed.
面頁冊數:	xvii, 681p.ill. : 24cm.;
標題:	Advertising--United States--Management--Case studies. -
標題:	Advertising--United States--Communication systems--Case studies. -
附註:	Prentice-Hall international editions.
ISBN:	0-13-117508-4pbk.

Cases in advertising and communications management
Greyser, Stephen A.

Cases in advertising and communications management / Stephen A. Greyser, Robert J. Kopp - 3rd ed.. - Englewood Cliffs, N. J. : Prentice-Hall, 1992. - xvii, 681p. ; ill. ; 24cm..
Prentice-Hall international editions..
ISBN 0-13-117508-4
Advertising--United States--Management--Case studies.Advertising--United States--Communication systems--Case studies.

Kopp, Robert J.

Cases in advertising and communications management
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100 $a 20100306 1992 0chiy09 e
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200 0 $a Cases in advertising and communications management $f Stephen A. Greyser, Robert J. Kopp
205 $a 3rd ed.
210 $a Englewood Cliffs, N. J. $d 1992 $c Prentice-Hall
215 1 $a xvii, 681p. $c ill. $d 24cm.
300 $a Prentice-Hall international editions.
606 # 1 $a Advertising--United States--Management--Case studies. $3 82610
606 # 1 $a Advertising--United States--Communication systems--Case studies. $3 82611
676 $a 659.1
700 1 $a Greyser $b Stephen A. $3 82608
701 1 $a Kopp $b Robert J. $3 82609
801 0 $b 嶺東科技大學圖書館

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