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Successful advertising : key alternative approaches; a management handbook of worldwide principles

Successful advertising : key alternative approaches; a management handbook of worldwide principles
Davis, Martyn P.

Successful advertising : key alternative approaches / Martyn P. Davis - London : Cassell, c1997. - xiv, 141p. ; 25cm..
Includes index..
ISBN 0-304-70097-5
Advertising.Advertising--Management.

Successful advertising : key alternative approaches; a management handbook of worldwide principles
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606 1 $a Advertising--Management. $3 82589
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801 0 $b 嶺東科技大學圖書館