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Marketing : basic concepts and decisions

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	basic concepts and decisions
[NT 47261] Author:	PrideWilliam M.,
[NT 47353] Alternative Intellectual Responsibility:	FerrellO. C.,
[NT 47351] Place of Publication:	Boston
[NT 47263] Published:	Houghton Mifflin ; Taiwan : Hwa Tai;
[NT 47352] Year of Publication:	1984
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	xxvii, 735p.ill. : 25cm.;
[NT 47266] Subject:	Marketing. -
[NT 47265] Notes:	Includes indexes.
[NT 50961] ISBN:	0-395-32816-0bound

Marketing : basic concepts and decisions
Pride, William M.

Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell - 3rd ed.. - Boston : Houghton Mifflin ; Taiwan : Hwa Tai, 1984. - xxvii, 735p. ; ill. ; 25cm..
Includes indexes..
ISBN 0-395-32816-0
Marketing.

Ferrell, O. C.

Marketing : basic concepts and decisions
LDR:00427nam 2200145 450 001 96271
010 1 $a 0-395-32816-0 $b bound $d NT$350
100 $a 20100306 1984 0chiy09 e
101 0 $a eng
200 0 $a Marketing $e basic concepts and decisions $f William M. Pride, O. C. Ferrell
205 $a 3rd ed.
210 $a Boston $d 1984 $c Houghton Mifflin ; Taiwan : Hwa Tai
215 1 $a xxvii, 735p. $c ill. $d 25cm.
300 $a Includes indexes.
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Pride $b William M. $3 33376
701 1 $a Ferrell $b O. C. $3 33377
801 0 $b 嶺東科技大學圖書館

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