廣告

當代廣告：概念與操作 = Contemporary advertising : concept and practices [NT 59711] by: 劉美琪 ([NT 1579] Language materials, printed)

廣告學：管理.策略.創意(第二版) [NT 59711] by: 呂冠瑩 ([NT 1579] Language materials, printed)

廣告學：策略、經營與廣告個案實例(二版) = Advertising : strategy & business case [NT 59711] by: 戴國良 ([NT 1579] Language materials, printed)

廣告創意 = Creatvity in advertising [NT 59711] by: 蕭湘文 ([NT 1579] Language materials, printed)

整合行銷傳播：全方位理論架構與本土實務個案(第二版) = Integrated marketing communication [NT 59711] by: 戴國良 ([NT 1579] Language materials, printed)

廣告創意手冊 [NT 59711] by: 時報廣告獎編輯委員會 ([NT 1579] Language materials, printed)

廣告學 [NT 59711] by: 威爾斯(Wells); 密契爾(Mitchell); 陳尚永; 莫瑞艾提(Moriarty) ([NT 1579] Language materials, printed)

整合行銷傳播：全方位理論架構與本土實務個案(第三版) = Integrated marketing communication [NT 59711] by: 戴國良 ([NT 1579] Language materials, printed)

美國西北大學凱洛格管理學院超媒體時代成功贏得人心的行銷策略 [NT 59711] by: 陳雅汝; 卡爾德(Calder, Bobby J.) ([NT 1579] Language materials, printed)

廣告管理 [NT 59711] by: 劉會梁 ([NT 1579] Language materials, printed)