Marketing - History.

[NT 60487] Overview

[NT 60478] Works:	2 [NT 60520] works in 2 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

The rise of marketing and market research [NT 59711] by: Berghoff, Hartmut.; Spiekermann, Uwe (1963-); Scranton, Philip. ([NT 8598] Electronic resources)

Marketing theory : a student text [NT 59711] by: Saren, Michael; Baker, Michael J. (1935-) ([NT 1579] Language materials, printed)