BUSINESS & ECONOMICS / Marketing / General

Retail credit risk management by: Anolli, Mario.; Beccalli, Elena.; Giordani, Tommaso (1972-) (書目-電子資源)

The dominant influence of marketing in the 21st Century : the marketing leviathan by: Kitchen, Philip J. (書目-電子資源)

Marketing to the ageing consumer : the secrets to building an age-friendly business by: Walker, Kim (1964-); Stroud, Dick. (書目-電子資源)

The efficient market hypothesists : Bachelier, Samuelson, Fama, Ross, Tobin, and Shiller by: Read, Colin (1959-) (書目-電子資源)

The rise of marketing and market research by: Spiekermann, Uwe (1963-); Scranton, Philip.; Berghoff, Hartmut. (書目-電子資源)

Brand Breakout : How Emerging Market Brands Will Go Global. by: Steenkamp, Jan-Benedict E. M.; Kumar, Nirmalya. (書目-電子資源)