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The dominant influence of marketing in the 21st Century : the marketing leviathan

紀錄類型:	書目-電子資源 : 單行本
副題名:	the marketing leviathan
合作者:	KitchenPhilip J.,
出版地:	Basingstoke
出版者:	Palgrave Macmillan;
出版年:	2013
面頁冊數:	1 online resource (152 p.)ill. :
標題:	Marketing. -
標題:	Sales & marketing -
標題:	Business communication & presentation -
標題:	Customer services -
標題:	Business and Management -
標題:	BUSINESS & ECONOMICS / Distribution -
標題:	BUSINESS & ECONOMICS / Marketing / General -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137322630
附註:	Epublication based on: 9780230296831, 2013.
ISBN:	9781137322630electronic bk.
ISBN:	1137322632electronic bk.

The dominant influence of marketing in the 21st Century : the marketing leviathan
The dominant influence of marketing in the 21st Century : the marketing leviathan / edited by Philip J. Kitchen. - Basingstoke : Palgrave Macmillan, 2013. - 1 online resource (152 p.) ; ill..
Epublication based on: 9780230296831, 2013..
ISBN 9781137322630ISBN 1137322632
Marketing.Sales & marketingBusiness communication & presentationCustomer servicesBusiness and ManagementBUSINESS & ECONOMICS / DistributionBUSINESS & ECONOMICS / Marketing / General

Kitchen, Philip J.

The dominant influence of marketing in the 21st Century : the marketing leviathan
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