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Titles
Consumer behavior - Cross-cultural studies.
Overview
| Works: | 2 works in 1 publications in 1 languages | |
|---|---|---|
Titles
Global marketing and advertising : understanding cultural paradoxes
by:
Mooij, Marieke de (1943-)
(Language materials, printed)
Gender, culture, and consumer behavior
by:
Tuncay-Zayer, Linda.; Otnes, Cele.
(Language materials, printed)