Marketing--Management.

Principles of marketing by: Armstrong, Gary; Kotler, Philip (Language materials, printed)

Principles of marketing by: McDaniel, Carl; Lamb, Charles W.; Hair, Joseph F. (Language materials, printed)

Marketing strategy : planning and implementation by: Boyd, Harper W.; Larreche, Jean-Claude; Walker, Orville C. (Language materials, printed)

The portable MBA in marketing by: Hiam, Alexander; Schewe, Charles D. (Language materials, printed)

Cases in marketing management by: Brennan, Ross (Language materials, printed)

Market driven strategy : processes for creating value by: Day, George S. (Language materials, printed)

Marketing planning & strategy by: Jain, Subhash C. (Language materials, printed)

Consumer behavior in marketing strategy by: Howard, John A. (Language materials, printed)

Promotional strategy : managing the marketing communications process by: Kinnear, Thomas C.; Warshaw, Martin R.; Engel, James F. (Language materials, printed)