Market segmentation.

Market segmentation : how to do it, how to profit from it by: McDonald, Malcolm; Dunbar, Ian (Language materials, printed)

Customer. Community : unleashing the power of your customer base by: Banks, Drew; Daus, Kim (Language materials, printed)

The discipline of market leaders : choose your customers, narrow your focus, dominate your market by: Wiersema, Fred; Treacy, Michael (Language materials, printed)

Culture and positioning as determinants of strategy : personality and the business organization by: Ellson, Tony (Language materials, printed)

Customize the brand : make it more desirable-and profitable by: Nilson, Torsten H. (Language materials, printed)

Ethnic marketing : culturally sensitive theory and practice by: Stanton, John; Pires, Guilherme D. (Language materials, printed)