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Culture and positioning as determinants of strategy : personality and the business organization

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	personality and the business organization
作者:	EllsonTony,
出版地:	Hampshire, UK
出版者:	Palgrave Macmillan;
出版年:	2004
面頁冊數:	xiv, 270p.ill. : 23cm.;
標題:	Customer relations. -
標題:	Communication in marketing. -
標題:	Corporate culture. -
標題:	Marketing - Management. -
標題:	Market segmentation. -
標題:	Target marketing. -
附註:	Includes bibliographical references(p.245-263) and index.
ISBN:	1-4039-1751-5bound

Culture and positioning as determinants of strategy : personality and the business organization
Ellson, Tony

Culture and positioning as determinants of strategy : personality and the business organization / Tony Ellson - Hampshire, UK : Palgrave Macmillan, 2004. - xiv, 270p. ; ill. ; 23cm..
Includes bibliographical references(p.245-263) and index..
ISBN 1-4039-1751-5
Customer relations.Communication in marketing.Corporate culture.Marketing - Management.Market segmentation.Target marketing.

Culture and positioning as determinants of strategy : personality and the business organization
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