Market segmentation.

[NT 60487] Overview

[NT 60478] Works:	6 [NT 60520] works in 6 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Market segmentation : how to do it, how to profit from it [NT 59711] by: McDonald, Malcolm; Dunbar, Ian ([NT 1579] Language materials, printed)

Customer. Community : unleashing the power of your customer base [NT 59711] by: Banks, Drew; Daus, Kim ([NT 1579] Language materials, printed)

The discipline of market leaders : choose your customers, narrow your focus, dominate your market [NT 59711] by: Wiersema, Fred; Treacy, Michael ([NT 1579] Language materials, printed)

Culture and positioning as determinants of strategy : personality and the business organization [NT 59711] by: Ellson, Tony ([NT 1579] Language materials, printed)

Customize the brand : make it more desirable-and profitable [NT 59711] by: Nilson, Torsten H. ([NT 1579] Language materials, printed)

Ethnic marketing : culturally sensitive theory and practice [NT 59711] by: Stanton, John; Pires, Guilherme D. ([NT 1579] Language materials, printed)