Target marketing.

Life after the 30-second spot : Energize your brand with a bold mix of alternatives to traditional advertising by: Jaffe, Joseph (Language materials, printed)

Culture and positioning as determinants of strategy : personality and the business organization by: Ellson, Tony (Language materials, printed)

Get content get customers : turn prospects into buyers with content marketing by: Barrett, Newt; Pulizzi, Joe (Language materials, printed)

Experiential marketing : case studies in customer experience by: Batat, Wided (Language materials, printed)