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Life after the 30-second spot : Energize your brand with a bold mix of alternatives to traditional advertising

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	Energize your brand with a bold mix of alternatives to traditional advertising
作者:	JaffeJoseph,
出版地:	Hoboken, N. J.
出版者:	John Wiley & Sons, Inc.;
出版年:	c2005
面頁冊數:	xix, 284 p.ill. : 24 cm.;
標題:	Advertising - Psychological aspects. -
標題:	Advertising - Technological innovations. -
標題:	Customer relations. -
標題:	Interactive marketing. -
標題:	Target marketing. -
附註:	Includes bibliographical references and index.
ISBN:	0-471-71837-8bound

Life after the 30-second spot : Energize your brand with a bold mix of alternatives to traditional advertising
Jaffe, Joseph

Life after the 30-second spot : Energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe - Hoboken, N. J. : John Wiley & Sons, Inc., c2005. - xix, 284 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0-471-71837-8
Advertising - Psychological aspects.Advertising - Technological innovations.Customer relations.Interactive marketing.Target marketing.

Life after the 30-second spot : Energize your brand with a bold mix of alternatives to traditional advertising
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