Target marketing.

Life after the 30-second spot : Energize your brand with a bold mix of alternatives to traditional advertising [NT 59711] by: Jaffe, Joseph ([NT 1579] Language materials, printed)

Culture and positioning as determinants of strategy : personality and the business organization [NT 59711] by: Ellson, Tony ([NT 1579] Language materials, printed)

Get content get customers : turn prospects into buyers with content marketing [NT 59711] by: Barrett, Newt; Pulizzi, Joe ([NT 1579] Language materials, printed)

Experiential marketing : case studies in customer experience [NT 59711] by: Batat, Wided ([NT 1579] Language materials, printed)