Communication in marketing.

A reader in marketing communications [NT 59711] by: Kitchen, Philip J. ... [et al.] ([NT 1579] Language materials, printed)

Consumer behavior knowledge for effective sports and event marketing [NT 59711] by: Close, Angeline G.; Kahle, Lynn R. ([NT 1579] Language materials, printed)

Integrated brand marketing and measuring returns [NT 59711] by: Kitchen, Philip J. ([NT 1579] Language materials, printed)

Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands [NT 59711] by: Cato, Mac ([NT 1579] Language materials, printed)

Marketing communications in tourism and hospitality : concepts, strategies and cases [NT 59711] by: McCabe, Scott ([NT 1579] Language materials, printed)

Advertising & IMC : principles & practice [NT 59711] by: Wells, William (1926-); Moriarty, Sandra E.; Mitchell, Nancy (1950-) ([NT 1579] Language materials, printed)

Marketing communications management : concepts and theories, cases and practices [NT 59711] by: Copley, Paul ([NT 1579] Language materials, printed)

Advertising campaign strategy : a guide to marketing communication plans [NT 59711] by: Parente, Donald ([NT 1579] Language materials, printed)

Culture and positioning as determinants of strategy : personality and the business organization [NT 59711] by: Ellson, Tony ([NT 1579] Language materials, printed)

Marketing communication : new approaches, technologies, and styles [NT 59711] by: Kimmel, Allan J. ([NT 1579] Language materials, printed)