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Integrated brand marketing and measuring returns

紀錄類型:	書目-語言資料,印刷品 : 單行本
其他作者:	KitchenPhilip J.,
出版地:	Basingstoke, Hampshire
出版者:	Palgrave Macmillan;
出版年:	2010
面頁冊數:	xviii, 181 p.ill. : 23 cm.;
標題:	Communication in marketing. -
標題:	Branding (Marketing) -
附註:	Includes bibliographical references and index.
ISBN:	9780230577343bound

Integrated brand marketing and measuring returns
Integrated brand marketing and measuring returns / edited by Philip J. Kitchen - Basingstoke, Hampshire : Palgrave Macmillan, 2010. - xviii, 181 p. ; ill. ; 23 cm..
Includes bibliographical references and index..
ISBN 9780230577343
Communication in marketing.Branding (Marketing)

Kitchen, Philip J.

Integrated brand marketing and measuring returns
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606 # $a Branding (Marketing) $3 197483
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