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Marketing communications management : concepts and theories, cases and practices

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	concepts and theories, cases and practices
作者:	CopleyPaul,
出版地:	Amsterdam
出版者:	Elsevier Butterworth-Heinemann;
出版年:	2004
面頁冊數:	xiv, 441p.ill.(some col.) : 28cm.;
標題:	Communication in marketing. -
標題:	Marketing - Management. -
附註:	Includes bibliographical references and index.
ISBN:	0-7506-5294-2pbk.

Marketing communications management : concepts and theories, cases and practices
Copley, Paul

Marketing communications management : concepts and theories, cases and practices / Paul Copley - Amsterdam : Elsevier Butterworth-Heinemann, 2004. - xiv, 441p. ; ill.(some col.) ; 28cm..
Includes bibliographical references and index..
ISBN 0-7506-5294-2
Communication in marketing.Marketing - Management.

Marketing communications management : concepts and theories, cases and practices
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