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Advertising campaign strategy : a guide to marketing communication plans

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a guide to marketing communication plans
作者:	ParenteDonald,
出版地:	Australia
出版者:	South-Western;
出版年:	c2004
版本:	3rd ed.
面頁冊數:	xxvii, 404p.ill. : 24cm.;
標題:	Communication in marketing. -
標題:	Advertising compaigns. -
附註:	Includes bibliographical references and index.
ISBN:	0-324-27190-5bound

Advertising campaign strategy : a guide to marketing communication plans
Parente, Donald

Advertising campaign strategy : a guide to marketing communication plans / Donald Parente - 3rd ed.. - Australia : South-Western, c2004. - xxvii, 404p. ; ill. ; 24cm..
Includes bibliographical references and index..
ISBN 0-324-27190-5
Communication in marketing.Advertising compaigns.

Advertising campaign strategy : a guide to marketing communication plans
LDR:00503nam 2200157 450 001 148397
009 00135943
010 1 $a 0-324-27190-5 $b bound $d NT＄2836.0
100 $a 20100306 2004 0chiy09 e
101 0 $a eng
200 0 $a Advertising campaign strategy $e a guide to marketing communication plans $f Donald Parente
205 $a 3rd ed.
210 $a Australia $d c2004 $c South-Western
215 1 $a xxvii, 404p. $c ill. $d 24cm.
300 $a Includes bibliographical references and index.
606 1 $a Communication in marketing. $3 82511
606 1 $a Advertising compaigns. $3 148869
676 $a 659.113
700 1 $a Parente $b Donald $3 148868
801 0 $b 嶺東科技大學圖書館

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