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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	12 keys to creating successful global brands
作者:	CatoMac,
出版地:	Beverly
出版者:	Rockport;
出版年:	c2010
面頁冊數:	208 p.ill. (chiefly col.) : 27 cm.;
標題:	Identity (Psychology) -
標題:	Emotions - Social aspects. -
標題:	Creative ability in business. -
標題:	Consumer behavior. -
標題:	Communication in marketing. -
標題:	Branding (Marketing) -
附註:	Includes bibliographical references.
ISBN:	1-59253-517-8bound
ISBN:	9781592535170bound

Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
Cato, Mac

Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato - Beverly : Rockport, c2010. - 208 p. ; ill. (chiefly col.) ; 27 cm..
Includes bibliographical references..
ISBN 1-59253-517-8ISBN 9781592535170
Identity (Psychology)Emotions - Social aspects.Creative ability in business.Consumer behavior.Communication in marketing.Branding (Marketing)

Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
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