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Consumer behavior knowledge for effective sports and event marketing

紀錄類型:	書目-語言資料,印刷品 : 單行本
其他作者:	CloseAngeline G.,
其他作者:	KahleLynn R.,
出版地:	New York
出版者:	Routledge;
出版年:	c2011
面頁冊數:	xxxiv, 314 p.ill., ports. : 24 cm.;
標題:	Communication in marketing. -
標題:	Consumer behavior. -
標題:	Special events - Marketing. -
標題:	Sports - Marketing. -
附註:	Includes bibliographical references and indexes.
ISBN:	9780415873574bound

Consumer behavior knowledge for effective sports and event marketing
Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close - New York : Routledge, c2011. - xxxiv, 314 p. ; ill., ports. ; 24 cm..
Includes bibliographical references and indexes..
ISBN 9780415873574
Communication in marketing.Consumer behavior.Special events - Marketing.Sports - Marketing.

Close, Angeline G.

Consumer behavior knowledge for effective sports and event marketing
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702 1 $a Kahle $b Lynn R. $4 edited $3 264659

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