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Marketing communications in tourism and hospitality : concepts, strategies and cases

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	concepts, strategies and cases
作者:	McCabeScott,
出版地:	Amsterdam
出版者:	Butterworth-Heinemann;
出版年:	c2009
面頁冊數:	xx, 300 p.ill. : 25 cm.;
集叢名:	Hospitality, leisure, and tourism.
標題:	Communication in marketing. -
標題:	Hospitality industry - Marketing. -
標題:	Tourism - Marketing. -
標題:	Communication in marketing - Cases. -
標題:	Tourism - Marketing - Cases. -
標題:	Hospitality industry - Marketing - Cases. -
附註:	Includes bibliographical references and index.
ISBN:	0-7506-8277-9pbk.
ISBN:	9780750682770pbk.

Marketing communications in tourism and hospitality : concepts, strategies and cases
McCabe, Scott

Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe - Amsterdam : Butterworth-Heinemann, c2009. - xx, 300 p. ; ill. ; 25 cm.. - (Hospitality, leisure, and tourism.).
Includes bibliographical references and index..
ISBN 0-7506-8277-9ISBN 9780750682770
Communication in marketing.Hospitality industry - Marketing.Tourism - Marketing.Communication in marketing - Cases.Tourism - Marketing - Cases.Hospitality industry - Marketing - Cases.

Marketing communications in tourism and hospitality : concepts, strategies and cases
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