Advertising - Management.

Lessons from a chief marketing officer : what it takes to win in consumer marketing by: Kirk, Bradford C. (Language materials, printed)

Instructor's guide with test items for advertising : From fundamentals tostrategies/by Michael L. Rothschild by: Smith, Ruth Ann (Language materials, printed)

Strategic advertising management by: Rossiter, John R.; Percy, Larry; Elliott, Richard (Language materials, printed)